Yung Jake

Film & Video (Film & Video)

Unfollow is a music video by Yung Jake featuring a man haunted by the shadows of a former relationship. With the omnipresence of social media in our daily lives, breaking up in the physical world no longer suffices: posts by his ex-lover still appear in his newsfeed, reminding him of her presence and thus making it harder from him to let go of his relationship. As the ‘unfollow’ button on social media appears to be the only way to break up completely, Unfollow underlines the barrier between our online and offline identities and the difficulty to separate them.

Yung Jake

Film & Video (Film & Video)

I don’t remember is a video by Yung Jake that combines his passion for both music and the visual arts. As per several of his works the video borrows from the vernacular of rap and relies on the aesthetic and stylistic qualities of music videos. A humorous interpretation of the rap and hip hop genres, the video combines scenes from urban settings and snapshots of a party as the artist raps in a drowsy monotone about having forgotten the wild night.

Yung Jake

Film & Video (Film & Video)

As the video Datamosh begins to play, Yung Jake emerges out of a colorful, smoke-like background and breaks into rap. Malfunctioning green screens and pixelated digital mash-ups bleed into each other in a parody of the music video trope and specifically of the trend of ‘datamoshing’—a digital technique commonly used across this genre. The song’s lyrics distinctly borrow from the lexicon of rap, combining mentions of clubs, money and fame, with self-referential and humorous lines that literally describe the way in which the artist subverts the medium.